Armstrong, Gary <br/><br/>
Marketing:  An Introduction 

 - 5th ed. 
 - [New Jersey]:  Pearson Education Asia,  2000 
 - xxvii 575 p. : ill. ; 28 cm.  Glossary and index included 
<br/><br/><label>ISBN: </label>8178083531 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARM